THE FOUNDER STORY

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We were never supposed to make it.

She made sure we did.

This didn't start with fashion.

It started with a mother.

Third Ward Made It Real

Raised in Third Ward, Houston where expectations were low but pressure was high. A single mother raising two boys without shortcuts. We didn't have everything—but we had something stronger. Her belief that we could be anything…even when the world said we couldn't.

Her smile was built on sacrifice.

That's what strength looks like.

What YEBO® Really Means

Some people are given opportunity.
Others are given pressure.

YEBO® is what pressure turns into.

It's for those who were counted out early…but kept going anyway.

This Might Be For You

If you've ever been overlooked…
underestimated…or had to build without support…

Then you already understand.

This is what that looks like.

Because of her… everything.

In loving memory.

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